Taking a relief step for news companies and digital news publishers, the Government of India is about to change the existing rules. After this change, tech companies will have to pay these publishers and share their earnings for showing digital content on their platforms.
Following the government’s intervention, companies like Google, Meta, Twitter and Amazon will give a share of earnings to Indian newspapers and digital media organizations in exchange for original content.
Such rules have been made in many countries
Readers can read the content of different news media websites by visiting the platforms associated with digital news which will now have to be paid.
Over the past several years, there has been a debate about how companies like Google and Meta have affected the news business and publishers.
After Australia, earlier this year, the Canadian government has also brought a new rule, in which Google and Facebook have been asked to share revenue.
Why is the government changing the existing law?
The need to change the law was felt because companies like Google and Facebook , where they make money from the content published by media houses, these companies do not get their share properly.
Especially for the new publishers, the revenue models of these companies have been prepared in such a way that they see more benefits than the publishers. With the new reform, this situation will change and the earnings of the publishers will increase.
Steps taken after complaint of DNPA
The Indian government said in December 2021 that it had no plans to force tech companies to pay local publishers in exchange for news content.
However, following a complaint from the Digital News Publishers Association (DNPA), the Competition Commission of India (CCI) ordered an inquiry into Google’s position in the news industry this year.
After investigation, it came to light that digital publishers are not getting the right share of their earnings.
Google was not giving the right part of the earnings
The DNPA, the umbrella body of some of India’s major media outlets, said that Google has denied members the rightful share of its advertising revenue.
The DNPA alleged that more than 50 percent of the traffic to news websites comes through Google.
However, Google and its algorithms decide which news website’s link and name will be shown at the top.
If you do not want to affect the advertising revenue of news companies, then do not use the ad blocker extension in the Internet browser . You can also take premium paid subscription of news companies.
Tech companies will have to obey the government
Global Internet companies have not yet agreed to the demand for revenue sharing in India. However, earlier companies in countries like Australia and France had to bow to the government’s decision.
The Government of India has fixed the accountability of social media companies in the last two years and the same thing will be applicable to other tech companies. To provide services in the country, they have to follow the rules made by the government.